At first it might seem quite tacky that companies are willing to give out free stuff while getting nothing in return. On the contrary, several businesses are benefiting from sending out free samples and they do get something in return. One of the best ways of drawing more consumers to a particular product is by actually thinking like the consumer. For instance, which product would you rather buy: one that you have tried or one that you have never tried in your life? Of course, more of use would most probably prefer to buy something that we’ve actually tested out before. So in this case, it’s a win-win situation. Companies are able to earn consumers’ loyalty, and consumers are able to check out their products for free before actually buying them.